The word virago began as a positive word meaning a strong, brave, or warlike woman. A woman demonstrating heroic qualities, a lioness. Over time society tried to make the word negative. Calling these same women loud, overbearing, unkept, boastful, and even manly. 

I immediately thought of how black women are viewed in this world; loud, angry, overbearing they say and right after, I made the correlation to how they also view locs and natural hair not only in the workplace but oftentimes in other settings.

Just like the original meaning for Virago, we’re dedicated to focusing on the positivity and beauty of our hair. Yes, our hair is versatile, it is beautiful. It is in our crowns that we carry history. How can something that has always been so beautiful, be seen by others as unprofessional, untamed, and undesirable? 

This vision came to me in the most beautiful way and it is the STRONG hair care brand. This brand isn’t just a product line; it is a movement, a celebration of heritage, and a proclamation of self-worth. Virago Hair Care emerged as a creation by us, for us – a tribute to the lionesses who persisted despite adversity, and a testament to the natural beauty that defines us. Each product, each element, is a tribute to the spirit of virago, to the inner strength that empowers us all.